Darlene Harwick is a realtor and marketing expert providing buyers and sellers find luxury homes, second homes, investment properties, and homes to retire in the Coachella Valley area. Saying no to a “one-size-fits-all” strategy makes all the difference to her clients. Darlene is experienced in handling transactions of any size, and considers each client of absolute importance.
“We were lucky to have found Darlene when we were looking for our home in Rancho Mirage. Darlene worked diligently to find the best home at a price that we could afford– plus, handled the closing with ease. She is caring and knowledgeable. A true professional.”
“Darlene followed up on everything and made selling the property easy and problem free. She also was very helpful and knowledgeable about buying our next property. Can’t say enough good things about her.”
Gone are the days when an agent could just put up a listing in the Multiple Listing Service and wait for another agent to sell the house. My marketing kit gives you an overview of services and tactics.
Are you considering selling your home or curious about the value of your home? This guide is intended to help you get ready and understand the selling process so you can make the best choices for you and your family.
You only have one chance to make a first impression. These pre-launch activities are designed to seed the marketplace, optimize for SEO, and position the property for the best possible impression right out of the gate.
Strategic Pricing. The most important decision you’ll make is what price to list your home on the market. I’ll help you find the sweet spot. Too low and you are leaving money on the table. Too high and you won’t sell or worse, your property will be perceived as stale and undesirable. Entering the market at the right price is critical.
Professional Photography/Video Tours. We have one chance to make a first impression. Beautiful listing photos is critical. Professional photography/video staging (actual and virtual) attracts more interested buyers and increases the likelihood your home sells for more money than other similar properties.
Multi-Channel Marketing System. It provides unmatched exposure for your property. My marketing system goes well beyond the basic marketing provided by most agents. I use a targeted approach to reach buyers interested in homes like yours. Ninety-two percent of buyers use the internet in their home search, and fifty percent of buyers use a mobile website or application in their home search.